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Message Template

A message template is a pre-approved message format sent by a business to start conversations outside the 24-hour customer service window.

Detailed Explanation

To prevent spam, Meta requires all business-initiated conversations to use approved templates (which include placeholders like {{1}} and {{2}} for variables such as customer names or order numbers). Templates can include media attachments, call-to-action buttons, or quick-reply options, and must fit into Meta's specific pricing categories.