Official WhatsApp Compliance and Messaging Policies
Learn how to send messages safely. Follow Meta guidelines for templates, opt-in records, and spam prevention to protect your business profile.
Core Capabilities
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Clear Opt-in Processes
Obtain customer consent before sending promotional broadcasts.
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Template Quality Tracking
Monitor your message ratings to prevent template suspensions.
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Opt-out Options
Include opt-out options in your messages to let customers unsubscribe easily.
The Operational Workflow
- Collect Consent: Obtain opt-ins through website forms or checkouts.
- Meta Review: Submit broadcast templates to Meta for approval.
- Monitor Ratings: Track customer feedback to maintain a high phone number rating.
Included Product Capabilities
- Opt-out Buttons: Add standard unsubscribe buttons to templates.
- Meta Policy Alignment: Stay updated with regional category rules and conversion costs.
- Spam Prevention Tools: Rate-limit outbound broadcasts to manage incoming replies.
Ideal Fit
Marketing managers running high-volume broadcast campaigns.
Common Queries
Q: What causes a WhatsApp ban?
A: Bans are usually caused by high numbers of customer reports or spam templates on unofficial tools.
Q: How do I maintain my rating?
A: Send high-value messages only to opted-in users and respect unsubscribe requests.