WhatsApp API Glossary Directory
Understand key terms and Meta standards to make informed technical and operational decisions.
WhatsApp BSP
A Business Solution Provider (BSP) is a third-party organization authorized by Meta to help companies build and manage applications using the official WhatsApp Business API.
Message Template
A message template is a pre-approved message format sent by a business to start conversations outside the 24-hour customer service window.
Conversation Window
The 24-hour service session window that begins when a business sends an approved template or replies to an incoming user message.
Opt-in
A customer's explicit consent to receive business notifications and updates on their WhatsApp number.
Shared Inbox
A collaborative team inbox that allows multiple customer service representatives to view, assign, and reply to chats from a single WhatsApp number.
Chatbot Flow
A mapped conversational sequence triggered by user keywords or actions that replies, qualifies leads, or routes chats automatically.
Lead Qualification
The process of asking conversational questions to filter prospective buyers and identify high-value sales prospects.
Human Handover
The process of transitioning an automated chatbot conversation to a human support agent seamlessly.
Utility Message
A paid template category for transactional updates, order confirmations, billing notifications, and appointment alerts.
Marketing Message
A paid template category for promotional offers, seasonal discounts, product announcements, and customer re-engagement campaigns.